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Archive for the ‘Writing’ Category
9 Lessons I Learned from Working in a Creative Agency
In: Copywriting
20 Jun 2008Have faith in your coworkers, but don’t trust them. At a creative agency, you’re surrounded by talented people. Designers, writers, account executives, traffic coordinators and the rest. In a perfect world, everyone in your chain of command is smart, capable and insightful. But, as a writer, whenever I send corrections back to the designer it [...]
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- Tags: Agency Life, Copywriting, Writing
That old saw about hammers and nails
In: Miscellany|Writing
21 May 2008Have you ever noticed that: When you nail a point, it’s the same as when you hit the nail on the head? Both imply precision, even though nailing a picture to the wall is much different than squarely hitting a nail once. Congrats on not hitting your thumb, I guess. Then you can hammer something. [...]
The Universal Rule of Writing (That You Should Discard)
In: Writing
16 May 2008“Show, don’t tell.” At first pass, it’s the solution to 90% of bad writing. It’s such a vague, catch-all instruction that if you’re in a writer’s workshop, you can prove you critiqued your peers by writing “show, don’t tell!” all over their stories. Strident red letters work best. I prefer to replace the “don’t” with [...]
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- Tags: Copywriting, Rules of Writing, Style, Writing
