http://www.wavedash.net/2010/03/virtual-goods-the-emperors-new-farm/ Grassroots Gaming, Online Communities and Social Media Mon, 05 Dec 2011 10:46:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.wavedash.net/2010/03/virtual-goods-the-emperors-new-farm/comment-page-1/#comment-194 How To Grow Your Online Community with the ACT Model | Wavedash Tue, 27 Apr 2010 18:10:15 +0000 http://www.wavedash.net/?p=75#comment-194 [...] Shama’s presentation was loaded with wisdom for exciting a social media following. The most important takeaway: people use social media to show off their identity. Keeping up with friends is nice. Sharing photos is cool. But showing yourself is what it’s all about. Any brand trying to build a community must first figure out how people will incorporate that brand into their online identities. (Social game developers know it’s also the secret to selling virtual goods.) [...] [...] Shama’s presentation was loaded with wisdom for exciting a social media following. The most important takeaway: people use social media to show off their identity. Keeping up with friends is nice. Sharing photos is cool. But showing yourself is what it’s all about. Any brand trying to build a community must first figure out how people will incorporate that brand into their online identities. (Social game developers know it’s also the secret to selling virtual goods.) [...]

]]> http://www.wavedash.net/2010/03/virtual-goods-the-emperors-new-farm/comment-page-1/#comment-183 Need a jolt of activity? Appeal to narcissism. | Wavedash | Wavedash Wed, 07 Apr 2010 15:53:43 +0000 http://www.wavedash.net/?p=75#comment-183 [...] These virtual trinkets turn your community into a powerful Skinner Machine. So long as they are a publicly visible status symbol, they will create excitement. (Remember: the whole point of virtual goods is to look awesome in front of your friends.) [...] [...] These virtual trinkets turn your community into a powerful Skinner Machine. So long as they are a publicly visible status symbol, they will create excitement. (Remember: the whole point of virtual goods is to look awesome in front of your friends.) [...]

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